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Thursday, September 29, 2011

New Sign Off

So after a few conversations with “radio people” apparently I need to say something about the music played on “wisconsinbeerun.”  I’m not a big fan of “puffery” or what I like to call “hipster bullshit” so I really don’t like talking on and on about stuff I like.  I like it and that’s good enough for me.
So from now on “wisconsinbeerun” will start to tack on a little piece about the music we play.  It’ll be more of a historical-context-type-thing as opposed to a cutting-edge-this-music-will-blow-your-mind type-thing.  But yeah, this should help round out the “beers are songs, breweries are bands; enjoy the music” motif we employ every episode.
This new change we be the last thing said before we go off air.  Therefore we need a sign off to make every episode consistent.  That sign off will be “check ya later.”  It is a quote from the movie “Dazed and Confused” and one of the dumbest things you can possibly say to a group of girls.  I think it sums up the fact that “wisconsinbeerun” really doesn’t give a fuck what people think.
Speaking of “not giving a fuck,” apparently there is also a demand for more bullshit political conspiracy theories and The Wisconsin Socialist Workers Party propaganda.  This is great.  It highlights the specter that is currently haunting Wisconsin-the specter of being politically divided.  Some people in Wisconsin are hardcore conservative, some are hardcore liberal, most really don’t care that much and don’t vote.
The big problem with this is that when you take an extreme position on an issue you force your opponent to take an extreme position on the same issue.  That sets you up to bitch and bitch at each other without really accomplishing anything.  Fuck that noise.
I’ve been working on “wisconsinbeerun” for about seven years now.  Or better yet had the idea for “wisconsinbeerun” for about seven years now.  Either way, the past six months of public content have been a long time in the making.  The tone was developed for this project from listening to people bitch about shit at the bar.
Most other Beer Media Outlets but beer on a high pedestal and have been formally doing beer media for years now.  I can’t compete with that.  The fact is “wisconsinbeerun” is one person currently funding himself is somewhat impressive and somewhat silly.  I’m having the time of my life working on this project and believe eventually it’ll pay off.
If not I’ll just bitch about it at the bar to some rando person who couldn’t care less. 

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