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Thursday, September 20, 2012

notes from a recent trip

Just like everyone else, I am always looking for an excuse to go to Madison. So when my buddy gave me his
inviation for a Beer Trade Show that was to take place at The Overture Center For The Arts I knew a good time was underfoot.

"Says you had to R.S.V.P. by the 10th"

"Won't matter. They want ya there so...they call sell ya stuff; I'll report back w/my findings"

* * *

"Do ya guys have any l...
ike, T-shirts or can kooizes"

"BWWWWWWAH"

"That's Dick, he doesn't see the humour all the time"

"We're the Little Store on The Big Corner. plus the name of the store is Dick's Quality Meats"

"Oh, we sell a lot of these"

"Anything else to do in this Town"

* * *

"I'm not from around here. I'm in Town for a Beer Trade Show"

"Sure you are"

"Where can I find a red long sleve T-shirt w/something offensive screen printed on it"

"Not here, this is Verona. No T-shirts; we keep that shit down there. This place is Fair Trade only"

* * *

No phone, keys, or watch. I've found out that the more ya bring, the more ya have the chance to lose.
Plus I don't have to power to make any buying desscions as I currently don't manage any sales accounts.
Shit I don't even want a name tag. The second I tell these professional sales people I'm from a Hick Shit Town
in the Northwoods they'll want nothing to do w/me

* * *

"I R.S.V.P.ed late"

"Oh I know who you are, here's a sales sheet and a glass. Have Fun!"

* * *

Beer Trade Show not a Beer Fest. Big Diffrence. This is where sales are made. I'd look at the sheet, but why?
This product is expensive, and when you are dealin' w/luxuray items never talk price. Because, if you have to ask.
Did a intial lap and started talkin'

* * *

"Badger Porter"

"haha of course you will"

"Cranberries in beer; before Ocean Spray bought everyone you could make some money at that"

"We got a guy"

"Sounds like a Death Trip"

* * *

"What do you guys carry from Merchant du Vinn"

"WEST lurr FER in"

"hahaha, try the Sammy Smith Aproicat"

"tastes like beer"

* * *

"Tennet's, please"

"ya like celtic football?"

"seltic football. Yes."

"hows Basque Country"

"the same"

* * *

"any Devil Dancer"

"nope, but we got this"

"fan-tas-tic"

* * *

Beer is Beer. Just because these ones have funny names and come from far away doesn't make them any more special.
Plus I've alreadly had every beer here for the most part, usually within' sight of the smokestack of the brewery,
so Conventional Sales Tactis won't work.

But Beer Events are almost always purely social. It is not like our nations inpedenced was gained in a bar. We
left that to Cananda. So I took an inventory of my newely acquired swag and took a cab to The Malthouse.

The Farmer's Daughter in Madison












Sunday, September 9, 2012

Drinking w/costumes is wayyyyy funner

Sprung forth from the Loins of Abraham most of us have ex lovers. some of our ec lovers date cops. some cops work at area schools to keep an eyes on the kids. On Halloween Night in 2010, I went out for a typicall night of debauchery with my friends. Naturally we went to a type of American Bar that Ron White hangs out at. Same four taps of beer, all american style light lagers. Major Moonlights at Area Tech School teaching tourism to with no clue. My Outfit: Dude from Direct TV Commericals w/mini giraffe LAME, LAME, LAME Went to Water Street ; Did same thing I always do Find myself at a UWEC DORM please sign in. "WHY, yes, yes I will" "Not here, have to go somewhere else" ......................................... @mountsimon ......................................... "Do you have any idea why I'm pulling you over?" "Any answear to that question is an admisson of guilt, sir, I have no idea why you are pulling me over." "You back of my car ; She stays where she is" ......................................... field sorbritey test in a halloween costume <while ids are ran> ......................................... "Nope, no problem what so ever. Please be on your way" ......................................... "that stuff happen back, HOME?" "Of Course, but we know how to handle it." "what was that you had me say." "you don't want to know." "really" ......................................... FADE TO BLACK <div style='clear: both;'></div> </div> <div class='post-footer'> <div class='post-footer-line post-footer-line-1'> <span class='post-author vcard'> Posted by <span class='fn' itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://www.blogger.com/profile/09588662016595347625' itemprop='url'/> <a class='g-profile' href='https://www.blogger.com/profile/09588662016595347625' rel='author' title='author profile'> <span itemprop='name'>wisconsinbeerun</span> </a> </span> </span> <span class='post-timestamp'> at <meta content='http://wisconsinbeerun.blogspot.com/2012/09/drinking-wcostumes-is-wayyyyy-funner.html' itemprop='url'/> <a class='timestamp-link' href='https://wisconsinbeerun.blogspot.com/2012/09/drinking-wcostumes-is-wayyyyy-funner.html' rel='bookmark' title='permanent link'><abbr class='published' itemprop='datePublished' title='2012-09-09T09:15:00-07:00'>9:15 AM</abbr></a> </span> <span class='post-comment-link'> <a 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class='post-footer-line post-footer-line-1'> <span class='post-author vcard'> Posted by <span class='fn' itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://www.blogger.com/profile/09588662016595347625' itemprop='url'/> <a class='g-profile' href='https://www.blogger.com/profile/09588662016595347625' rel='author' title='author profile'> <span itemprop='name'>wisconsinbeerun</span> </a> </span> </span> <span class='post-timestamp'> at <meta content='http://wisconsinbeerun.blogspot.com/2011/11/november-backlog-pictures.html' itemprop='url'/> <a class='timestamp-link' href='https://wisconsinbeerun.blogspot.com/2011/11/november-backlog-pictures.html' rel='bookmark' title='permanent link'><abbr class='published' itemprop='datePublished' title='2011-11-29T17:21:00-08:00'>5:21 PM</abbr></a> </span> <span class='post-comment-link'> <a class='comment-link' href='https://wisconsinbeerun.blogspot.com/2011/11/november-backlog-pictures.html#comment-form' onclick=''> No comments: </a> </span> <span class='post-icons'> <span class='item-control blog-admin pid-1327077165'> <a href='https://www.blogger.com/post-edit.g?blogID=4654600899209597092&postID=9152392277289905967&from=pencil' title='Edit Post'> <img alt='' class='icon-action' height='18' src='https://resources.blogblog.com/img/icon18_edit_allbkg.gif' width='18'/> </a> </span> </span> <div class='post-share-buttons goog-inline-block'> <a class='goog-inline-block share-button sb-email' href='https://www.blogger.com/share-post.g?blogID=4654600899209597092&postID=9152392277289905967&target=email' target='_blank' title='Email This'><span class='share-button-link-text'>Email This</span></a><a class='goog-inline-block share-button sb-blog' href='https://www.blogger.com/share-post.g?blogID=4654600899209597092&postID=9152392277289905967&target=blog' onclick='window.open(this.href, "_blank", 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class='share-button-link-text'>Share to Pinterest</span></a> </div> </div> <div class='post-footer-line post-footer-line-2'> <span class='post-labels'> </span> </div> <div class='post-footer-line post-footer-line-3'> <span class='post-location'> </span> </div> </div> </div> </div> <div class='post-outer'> <div class='post hentry uncustomized-post-template' itemprop='blogPost' itemscope='itemscope' itemtype='http://schema.org/BlogPosting'> <meta content='https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjm_vjFZvjqhEsi-I2mDHOUscVkZj4T9ci6A7w61uOoW5F79FO7_qswfcK0tqy5KPQ8FtLYVg9J00vB8R17BPolKpQXkhpDXvNIAGtX3vRkeShvxiumWqpl-vxg3fCx8DCquDh9U191sYw/s320/IMG_8042.JPG' itemprop='image_url'/> <meta content='4654600899209597092' itemprop='blogId'/> <meta content='6473386970249779985' itemprop='postId'/> <a name='6473386970249779985'></a> <h3 class='post-title entry-title' itemprop='name'> <a href='https://wisconsinbeerun.blogspot.com/2011/11/on-big-eddy.html'>On Big Eddy</a> </h3> <div class='post-header'> <div class='post-header-line-1'></div> </div> <div class='post-body entry-content' id='post-body-6473386970249779985' itemprop='description articleBody'> <div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjm_vjFZvjqhEsi-I2mDHOUscVkZj4T9ci6A7w61uOoW5F79FO7_qswfcK0tqy5KPQ8FtLYVg9J00vB8R17BPolKpQXkhpDXvNIAGtX3vRkeShvxiumWqpl-vxg3fCx8DCquDh9U191sYw/s1600/IMG_8042.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" dda="true" height="213px" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjm_vjFZvjqhEsi-I2mDHOUscVkZj4T9ci6A7w61uOoW5F79FO7_qswfcK0tqy5KPQ8FtLYVg9J00vB8R17BPolKpQXkhpDXvNIAGtX3vRkeShvxiumWqpl-vxg3fCx8DCquDh9U191sYw/s320/IMG_8042.JPG" width="320px" /></a></div><div class="MsoNormal" style="margin: 0in 0in 10pt;"><span style="font-family: Calibri;">“So here it is.” My friend smiled and handed me a beer.<span style="mso-spacerun: yes;">  </span>“It’s called “Big Eddy” and we got the growler from a bar we go to by our place.”<span style="mso-spacerun: yes;">  </span>I take a sip and it overpowers me as well as brings a smile to my face.<span style="mso-spacerun: yes;">  </span>That was a few years back we you could only get at a few bars around the Madison and Milwaukee area as Leinie’s was testing out the market.</span></div><div class="MsoNormal" style="margin: 0in 0in 10pt;"><span style="font-family: Calibri;">Leinie’s has caught a lot of flack in the beer circles for 1. “selling out to Miller” 2. “making their target audience soccer moms” and 3. “ingoring the home market.”<span style="mso-spacerun: yes;">  </span>Something needed to be done.<span style="mso-spacerun: yes;">  </span>Since nothing shuts up beer nerds faster than a big beer.<span style="mso-spacerun: yes;">  </span>Why not give them a big beer?</span></div><div class="MsoNormal" style="margin: 0in 0in 10pt;"><span style="font-family: Calibri;">Leinie’s actually has a small brewery in Milwaukee called Tenth and Blake.<span style="mso-spacerun: yes;">  </span>By all accounts it is a sparkling gem of what a brewery can be, except for the location that is.<span style="mso-spacerun: yes;">  </span>Having a pilot brewery five hours away from your show piece visitor center creates confusion and even some resentment from the Chippewa Falls locales.<span style="mso-spacerun: yes;">  </span>“Not good enough for us, I see, better put it next to the purse strings?”<span style="mso-spacerun: yes;">  </span></span></div><div class="MsoNormal" style="margin: 0in 0in 10pt;"><span style="font-family: Calibri;">“The Chippewa Faultily is set up to handle lagers and Tenth and Blake handles ales.”<span style="mso-spacerun: yes;">  </span>Never mind the fact the Point Brewery can make lagers and ales at the same facility, the Chippewa Falls Plant has solid production schedule and dedicating tank space to an experimental project would make no sense.<span style="mso-spacerun: yes;">  </span>So the decision was made to make an India Pale Ale and a Russian Imperial Stout at Tenth and Blake in Milwaukee.<span style="mso-spacerun: yes;">  </span>Beer nerds rejoiced at the prospect of two extreme styles being made by such a giant in the brewing industry.</span></div><div class="MsoNormal" style="margin: 0in 0in 10pt;"><span style="font-family: Calibri;">After producing, disturbing, and observing the feedback the decision was made to go with the Russian Imperial Stout.<span style="mso-spacerun: yes;">  </span>Perhaps the IPA market was too saturated?<span style="mso-spacerun: yes;">  </span>Perhaps a RIS is an easier sell to non beer people?<span style="mso-spacerun: yes;">  </span></span></div><div class="MsoNormal" style="margin: 0in 0in 10pt;"><span style="font-family: Calibri;">But how easy of a sell would it be?<span style="mso-spacerun: yes;">  </span>The marketing posters and table tents look like a baseball trading card complete with a map of the Baltic Sea, gravity readings, and hops used.<span style="mso-spacerun: yes;">  </span>Above all the single biggest marketing coup was the glass.<span style="mso-spacerun: yes;">  </span>Leinie’s issued a special glass to the bars to serve Big Eddy in.<span style="mso-spacerun: yes;">  </span>These got stolen all the time.<span style="mso-spacerun: yes;">  </span>So now typically you have to give a credit card on hold until you return the glass.</span></div><div class="MsoNormal" style="margin: 0in 0in 10pt;"><span style="font-family: Calibri;">As sales in the liquor stores Leinies over promised and under delivered in terms of quantity available.<span style="mso-spacerun: yes;">  </span>This allowed a strong word of mouth to build that there wasn’t that much of this product around and you needed to buy it while you had the chance.<span style="mso-spacerun: yes;">  </span>Duschetts did with Abyss a few years ago; advertize the scarcity to get a premium price.</span></div><div class="MsoNormal" style="margin: 0in 0in 10pt;"><span style="font-family: Calibri;">In 2010 I took some friends from Austria to the Chippewa Brewery.<span style="mso-spacerun: yes;">  </span>You were given a golden ticket to try Big Eddy.<span style="mso-spacerun: yes;">  </span>The Austrians thought it was too much like coffee and gave me their tickets in exchange you my normal beer tickets.<span style="mso-spacerun: yes;">  </span>I was pleased as to me Big Eddy is robust, smooth, and a pleasure to drink.</span></div><div class="MsoNormal" style="margin: 0in 0in 10pt;"><span style="font-family: Calibri;">Bottom line: <span style="mso-spacerun: yes;"> </span>When a major company enters a new market they will do it over the course of a few years and leave nothing to chance.<span style="mso-spacerun: yes;">  </span>Beer Nerds will always find something to bitch about.<span style="mso-spacerun: yes;">  </span>Big Eddy was a horse.<span style="mso-spacerun: yes;">  </span></span></div> <div style='clear: both;'></div> </div> <div class='post-footer'> <div class='post-footer-line post-footer-line-1'> <span class='post-author vcard'> Posted by <span class='fn' itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://www.blogger.com/profile/09588662016595347625' itemprop='url'/> <a class='g-profile' href='https://www.blogger.com/profile/09588662016595347625' rel='author' title='author profile'> <span itemprop='name'>wisconsinbeerun</span> </a> </span> </span> <span class='post-timestamp'> at <meta content='http://wisconsinbeerun.blogspot.com/2011/11/on-big-eddy.html' itemprop='url'/> <a class='timestamp-link' href='https://wisconsinbeerun.blogspot.com/2011/11/on-big-eddy.html' rel='bookmark' title='permanent link'><abbr class='published' itemprop='datePublished' title='2011-11-29T17:06:00-08:00'>5:06 PM</abbr></a> </span> <span class='post-comment-link'> <a class='comment-link' href='https://wisconsinbeerun.blogspot.com/2011/11/on-big-eddy.html#comment-form' onclick=''> No comments: </a> </span> <span class='post-icons'> <span class='item-control blog-admin pid-1327077165'> <a href='https://www.blogger.com/post-edit.g?blogID=4654600899209597092&postID=6473386970249779985&from=pencil' title='Edit Post'> <img alt='' class='icon-action' height='18' src='https://resources.blogblog.com/img/icon18_edit_allbkg.gif' width='18'/> </a> </span> </span> <div class='post-share-buttons goog-inline-block'> <a class='goog-inline-block share-button sb-email' href='https://www.blogger.com/share-post.g?blogID=4654600899209597092&postID=6473386970249779985&target=email' target='_blank' title='Email This'><span class='share-button-link-text'>Email This</span></a><a class='goog-inline-block share-button sb-blog' href='https://www.blogger.com/share-post.g?blogID=4654600899209597092&postID=6473386970249779985&target=blog' onclick='window.open(this.href, "_blank", 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class='share-button-link-text'>Share to Pinterest</span></a> </div> </div> <div class='post-footer-line post-footer-line-2'> <span class='post-labels'> </span> </div> <div class='post-footer-line post-footer-line-3'> <span class='post-location'> </span> </div> </div> </div> </div> </div></div> <div class="date-outer"> <h2 class='date-header'><span>Monday, November 7, 2011</span></h2> <div class="date-posts"> <div class='post-outer'> <div class='post hentry uncustomized-post-template' itemprop='blogPost' itemscope='itemscope' itemtype='http://schema.org/BlogPosting'> <meta content='https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj1w3HCFm7Ncsk_zmtws6CdipgWGdIKGjxPaIGm-8sdhnO4Sy647HktLvd7CYHhLz-bKXOLwh89SSvlgWppkbnsKSNNiJwJEOlmb70lN5rTLkf5zicH-NHm0Ew1vUGIL1DStulffrSvcC4/s320/breakfast-club%255B1%255D.jpg' itemprop='image_url'/> <meta content='4654600899209597092' itemprop='blogId'/> <meta content='6365031847590184508' itemprop='postId'/> <a name='6365031847590184508'></a> <h3 class='post-title entry-title' itemprop='name'> <a href='https://wisconsinbeerun.blogspot.com/2011/11/eau-claire-john-hughes-movie.html'>Eau Claire the John Hughes Movie</a> </h3> <div class='post-header'> <div class='post-header-line-1'></div> </div> <div class='post-body entry-content' id='post-body-6365031847590184508' itemprop='description articleBody'> <div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj1w3HCFm7Ncsk_zmtws6CdipgWGdIKGjxPaIGm-8sdhnO4Sy647HktLvd7CYHhLz-bKXOLwh89SSvlgWppkbnsKSNNiJwJEOlmb70lN5rTLkf5zicH-NHm0Ew1vUGIL1DStulffrSvcC4/s1600/breakfast-club%255B1%255D.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="172px" ida="true" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj1w3HCFm7Ncsk_zmtws6CdipgWGdIKGjxPaIGm-8sdhnO4Sy647HktLvd7CYHhLz-bKXOLwh89SSvlgWppkbnsKSNNiJwJEOlmb70lN5rTLkf5zicH-NHm0Ew1vUGIL1DStulffrSvcC4/s320/breakfast-club%255B1%255D.jpg" width="320px" /></a></div><div class="MsoNormal" style="margin: 0in 0in 10pt;"><span style="font-family: Calibri;">So I had some beers with Ron Johnson’s Eau Claire Guy the other day.<span style="mso-spacerun: yes;">  </span>I’ll admit that is somewhat of a peculiar drinking partner for me, but he had some good points: get professional politicians out of office, a need for a citizen legislature, and get the debt under control.</span></div><div class="MsoNormal" style="margin: 0in 0in 10pt;"><span style="font-family: Calibri;">Eau Claire is something of a John Hughes Movie.<span style="mso-spacerun: yes;">  </span>Hippies, Hipsters, Hicks, Bros, Conservatives and Mudducks all call this city home. <span style="mso-spacerun: yes;"> </span>Who do you identify with?</span></div><div class="MsoNormal" style="margin: 0in 0in 10pt;"><span style="font-family: Calibri;">I don’t really identify with any of these groups.<span style="mso-spacerun: yes;">  </span>Or at least I think I don’t.<span style="mso-spacerun: yes;">  </span>Why?<span style="mso-spacerun: yes;">  </span>The negative aspects of the culture are used too often.<span style="mso-spacerun: yes;">  </span>No one wants to be a stereotype.<span style="mso-spacerun: yes;">  </span>Often times the negative aspects of something are all that get talked about.<span style="mso-spacerun: yes;">  </span></span></div><div class="MsoNormal" style="margin: 0in 0in 10pt;"><span style="font-family: Calibri;">This brings me back to my new drinking buddy.<span style="mso-spacerun: yes;">  </span>I’m a big fan of Russ Feingold.<span style="mso-spacerun: yes;">  </span>He stands up for what I believe in and is willing to work with people to get things done.<span style="mso-spacerun: yes;">  </span>I don’t know anything about Ron Johnson.<span style="mso-spacerun: yes;">  </span>I will never trust Republicans as a result of W.<span style="mso-spacerun: yes;">  </span>Every problem the country has is somewhat the result of W. in my mind.</span></div><div class="MsoNormal" style="margin: 0in 0in 10pt;"><span style="font-family: Calibri;">This type of thinking isn’t going to solve anything. <span style="mso-spacerun: yes;"> </span>We have to start working together and stop blaming each other. </span></div><div class="MsoNormal" style="margin: 0in 0in 10pt;"><span style="font-family: Calibri;">I’m sure people have another type of person in Eau Claire: the Beer Geeks/Beer Nazis.<span style="mso-spacerun: yes;">  </span>I would be in that group given the fact I basically love beer more than life itself.<span style="mso-spacerun: yes;">  </span>I can’t wait until we all eat breakfast together.<span style="mso-spacerun: yes;">  </span><span style="mso-spacerun: yes;">  </span><span style="mso-spacerun: yes;"> </span><span style="mso-spacerun: yes;"> </span><span style="mso-spacerun: yes;">  </span><span style="mso-spacerun: yes;"> </span><span style="mso-spacerun: yes;"> </span></span></div> <div style='clear: both;'></div> </div> <div class='post-footer'> <div class='post-footer-line post-footer-line-1'> <span class='post-author vcard'> Posted by <span class='fn' itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://www.blogger.com/profile/09588662016595347625' itemprop='url'/> <a class='g-profile' href='https://www.blogger.com/profile/09588662016595347625' rel='author' title='author profile'> <span itemprop='name'>wisconsinbeerun</span> </a> </span> </span> <span class='post-timestamp'> at <meta content='http://wisconsinbeerun.blogspot.com/2011/11/eau-claire-john-hughes-movie.html' itemprop='url'/> <a class='timestamp-link' href='https://wisconsinbeerun.blogspot.com/2011/11/eau-claire-john-hughes-movie.html' rel='bookmark' title='permanent link'><abbr class='published' itemprop='datePublished' title='2011-11-07T19:12:00-08:00'>7:12 PM</abbr></a> </span> <span class='post-comment-link'> <a class='comment-link' href='https://wisconsinbeerun.blogspot.com/2011/11/eau-claire-john-hughes-movie.html#comment-form' onclick=''> No comments: </a> </span> <span class='post-icons'> <span class='item-control blog-admin pid-1327077165'> <a href='https://www.blogger.com/post-edit.g?blogID=4654600899209597092&postID=6365031847590184508&from=pencil' title='Edit Post'> <img alt='' class='icon-action' height='18' src='https://resources.blogblog.com/img/icon18_edit_allbkg.gif' width='18'/> </a> </span> </span> <div class='post-share-buttons goog-inline-block'> <a class='goog-inline-block share-button sb-email' href='https://www.blogger.com/share-post.g?blogID=4654600899209597092&postID=6365031847590184508&target=email' 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content='4654600899209597092' itemprop='blogId'/> <meta content='5810023659794179529' itemprop='postId'/> <a name='5810023659794179529'></a> <h3 class='post-title entry-title' itemprop='name'> <a href='https://wisconsinbeerun.blogspot.com/2011/11/halloween-costumes-are-like-beer.html'>Halloween Costumes are like Beer</a> </h3> <div class='post-header'> <div class='post-header-line-1'></div> </div> <div class='post-body entry-content' id='post-body-5810023659794179529' itemprop='description articleBody'> <div class="MsoNormal" style="margin: 0in 0in 10pt;"><span style="font-family: Calibri;">Old favorites always bring a smile, homemade ones always are good, and plenty of people are trying the latest thing. <span style="mso-spacerun: yes;"> </span>Am I talking about beer or Halloween costumes here?</span></div><div class="MsoNormal" style="margin: 0in 0in 10pt;"><span style="font-family: Calibri;">Halloween comes close to my birthday.<span style="mso-spacerun: yes;">  </span>26.<span style="mso-spacerun: yes;">  </span>I turned 26 this year.<span style="mso-spacerun: yes;">  </span>And I am still chasing down this dream I had when I was 18: a beer movie.<span style="mso-spacerun: yes;">  </span>Sometimes things in your head just appear so clear.<span style="mso-spacerun: yes;">  </span>I don’t know how long it will take but it will happen.<span style="mso-spacerun: yes;">  </span>The dream doesn’t end there.<span style="mso-spacerun: yes;">  </span>See I want to take that movie and tour on it, promoting Wisconsin and in turn become an icon of beer.<span style="mso-spacerun: yes;">  </span>That plan may sound silly to you or it may sound genius, either way I’m sticking to it as anything worthwhile is hard and I’m attacking this piece by piece.</span></div><div class="MsoNormal" style="margin: 0in 0in 10pt;"><span style="font-family: Calibri;">When it is your birthday in Eau Claire you go to the Pickle.<span style="mso-spacerun: yes;">  </span>For many that is the only time during the year you go to the Pickle.<span style="mso-spacerun: yes;">  </span>The Pickle has a reputation of lowest common detonator behavior that once you actually turn 21 you try to avoid.<span style="mso-spacerun: yes;">  </span>Loud music, fights, grouping and all other types of assorted drama as if the casting directors of Jersey Shore/Jerry Springer hang out there.<span style="mso-spacerun: yes;">  </span>But on your birthday you get to spin a wheel and win shit.</span></div><div class="MsoNormal" style="margin: 0in 0in 10pt;"><span style="font-family: Calibri;">Sign me up for that.<span style="mso-spacerun: yes;">  </span>For me the Pickle keeps all the people that go to the Pickle at the Pickle.<span style="mso-spacerun: yes;">  </span>It is good at what it does and as high class as Eau Claire thinks it is the Pickle is one of the busiest bars in town.<span style="mso-spacerun: yes;">  </span>I’d love to interview the owner for “wisconsinbeerun” as he is quite the character: loud, outspoken, and Patriotic.<span style="mso-spacerun: yes;">  </span>I’m a big believer in the more Patriotic you are the shadier the business you are running is.<span style="mso-spacerun: yes;">  </span></span></div><div class="MsoNormal" style="margin: 0in 0in 10pt;"><span style="font-family: Calibri;">But hey, I got to spin the wheel and win 2$ shots for the bar. </span></div><div class="MsoNormal" style="margin: 0in 0in 10pt;"><span style="font-family: Calibri;">Last Halloween I got to do a field sobriety test in my costume.<span style="mso-spacerun: yes;">  </span>Really didn’t want to repeat that this year so I put myself on a three beer maximum for the night and had a great time and shared some laughs.<span style="mso-spacerun: yes;">  </span>My costume was “future man” which was just me in duct tape, tin foil and garbage bags.<span style="mso-spacerun: yes;">  </span></span></div><div class="MsoNormal" style="margin: 0in 0in 10pt;"><span style="font-family: Calibri;">Went to a few bars and got home with no run ins with the law this year.<span style="mso-spacerun: yes;">  </span>Drinking in a costume is always an adventure and even sociably acceptable this time of year. <span style="mso-spacerun: yes;"> </span></span></div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgsI-NGZThwPXQsFUVQviOTmTZcq-FnGwVL6LheRjKy12axrPhPZc5jNKhm_AAtM3h9992BOERQkr5g2tdqK98HFJ76o5k2uCEjU8XnOz-P_vLQb3G9b5d5y8ebQVKmwhl_JFNovKJQq-Q/s1600/IMG_6760.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="320px" ida="true" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgsI-NGZThwPXQsFUVQviOTmTZcq-FnGwVL6LheRjKy12axrPhPZc5jNKhm_AAtM3h9992BOERQkr5g2tdqK98HFJ76o5k2uCEjU8XnOz-P_vLQb3G9b5d5y8ebQVKmwhl_JFNovKJQq-Q/s320/IMG_6760.JPG" width="213px" /></a></div><br /> <div class="separator" style="clear: both; text-align: center;"><a 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href='https://www.blogger.com/profile/09588662016595347625' rel='author' title='author profile'> <span itemprop='name'>wisconsinbeerun</span> </a> </span> </span> <span class='post-timestamp'> at <meta content='http://wisconsinbeerun.blogspot.com/2011/11/halloween-costumes-are-like-beer.html' itemprop='url'/> <a class='timestamp-link' href='https://wisconsinbeerun.blogspot.com/2011/11/halloween-costumes-are-like-beer.html' rel='bookmark' title='permanent link'><abbr class='published' itemprop='datePublished' title='2011-11-07T18:00:00-08:00'>6:00 PM</abbr></a> </span> <span class='post-comment-link'> <a class='comment-link' href='https://wisconsinbeerun.blogspot.com/2011/11/halloween-costumes-are-like-beer.html#comment-form' onclick=''> No comments: </a> </span> <span class='post-icons'> <span class='item-control blog-admin pid-1327077165'> <a href='https://www.blogger.com/post-edit.g?blogID=4654600899209597092&postID=5810023659794179529&from=pencil' title='Edit Post'> <img alt='' 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One of the first things that happened is my friend’s dad sat down with me and we drank a bunch of crazy beers while he explained the differences between them. That moment changed my life. Up until then beer was something forbidden, something that only brought about trouble; “wisconsinbeerun” was born. Beer Media is a tough game. Our target audience is the person new to craft beer. We want to make a book, movie, radio show and blog. We’ve got a good start to the blog and the radio show. The only thing that is standing in our way on the book and movie is funding. 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